In recent weeks both the Arnault family and Tiffany & Co. have made headlines when it comes to the Metaverse. Days after his father, LVMH chairman Bernard Arnault signaled his wariness of the metaverse "bubble", Alexandre Arnault changed his profile picture on Twitter and Instagram to a Cryptopunk NFT (PFP). Alexandre, who is the executive VP of product and communications at Tiffany & Co., purchased an NFT titled Punk #3167 for ETH 160, roughly USD 415,000.
This summer, French luxury house Balmain will debut their first fine jewelry collection of gender-neutral and socially conscious pieces. The company shared they would use ethically sourced 18-karat gold, “conflict-free minerals”, and traceable gemstones.