This summer, French luxury house Balmain will debut their first fine jewelry collection of gender-neutral and socially conscious pieces. The company shared they would use ethically sourced 18-karat gold, “conflict-free minerals”, and traceable gemstones.
Balmain’s chief executive officer, Jean-Jacques Guével, calls fine jewelry a “natural extension of Balmain’s luxury universe,” while creative director Olivier Rousteing notes that “everything that comes out of our studio remains true to the house’s audacious, inclusive spirit and always-bold silhouette — making it possible to quickly recognize a Balmain design.”
The luxury house partnered with the Adorisa Group, established in Paris last year, and spearheaded by former De Beers jewelry CEO François Delage. “We are proud to be true partners of both Olivier Rousteing and Balmain,” Delage said in a statement. Delage describes his company as "connectors and facilitators" and said he used their expertise "to ensure that both the house’s distinct attitude and Olivier’s creative vision were perfectly translated into Balmain’s first fine jewelry collection."
Image: Chain-link tops from Balmain's spring 2022 collection. Courtesy Balmain