Pandora has been transforming its entire precious metal supply and has since shifted to making jewellery only with 100% recycled silver and gold. This would avoid 58.000 tons of CO2 per year, equivalent to the annual carbon footprint of New York City. This turn-around is possible because both silver and gold can be recycled forever without losing quality. 

Alexander Lacik, President and CEO at Pandora, states that by doing this, the company can reduce its “climate impact significantly without compromising on quality or craftsmanship.”