Antwerp Based Signum Initiates New Business Model of Selling Rough Stones and NFT’s B2C

Belgium based company Signum who was known for pioneering on the NFT side of the diamond trade developing a blockchain style ledger to prove diamond authenticity, now intends on incorporating the sale of rough stones directly to the public along with its digital companion into their business model.

“We are aiming to create a new product and a new market,” Rafael Papismedov, co-founder and managing partner of Signum.

Signum is a luxury goods dealer founded in 2021 by the owners of HB Antwerp, the diamond trading, cutting and polishing company. Their new product is rough diamonds, starting at 10-carats in weight and priced at $500,000 or more, with cutting and polishing services included in the price. Each gem is to be sold with a digital twin: a nonfungible token, or NFT, that would document its history and be proof of its authenticity.To start the physical side of the business, forty-four premium grade rough diamonds were curated over the last 2 years. In the next few months, the company will begin selling them to a closed circle of influential clients before expanding sales to the greater public.

“Signum gives consumers the opportunity to foster the co-creation of a diamond in whatever form is the greatest expression of their individual self, beginning with a rough natural diamond. Signum removes the limitations, conventions, and expectations that exist within traditional diamond buying and instead encourages creativity for a truly one-of-a-kind experience”, for their clients according to the company website.

Photo Credit: Signum Website