ALROSA introduced its revolutionary diamond-tracing technology using non-invasive laser markings. Unlike traditional laser engraving, these inscriptions could not be destroyed or polished off. The markings are made inside the crystal lattice, across the atomic structure of the entire diamond, making it invisible without a scanner. These diamonds can, and have, been certified by the GIA. The purpose of these markings would be to distinguish ALROSA diamonds from others, including lab-grown.
The mark is a three-dimensional code linked to the ALROSA Provenance platform. It offers in-depth information about the diamond's origin and characteristics, as well as a unique identification number, photo, video, and details about how it has been cut. The company is offering its partners marked diamonds and the equipment to read them. Scanning the code takes less than a minute and will eventually be optimized to greater efficiency. The process was developed by scientists from the Russian Academy of Sciences, ALROSA's Research Geological Enterprise (NIGP), and the Yakutniproalmaz Institute.
“Guided by growing market demand, we are focusing our efforts on tracing and guaranteeing the origin of our diamonds. As the world’s largest vertically integrated diamond-mining company, ALROSA is in a unique position: with access to the full cycle of manufacturing, we have all the necessary information about our polished diamonds and the rough diamonds from which they were cut," Sergey Ivanov, CEO of ALROSA, said. "The laser nanomark technology we have created allows these guarantees to be extended to the diamonds sold by our partners. By purchasing jewelry with a diamond protected by a nanomark, the buyer can be sure that it was actually made by ALROSA: the three-dimensional code embedded in the diamond is linked to its unique identifier and digital passport on the company's database, which also includes details of the socio-economic benefits associated with its production.”