The Diamond Pro, described as "an unbiased online diamond jewelry advisory website," has launched Ringo, an artificial intelligence (AI) tool that helps any online diamond buyer determine the best diamond options based on their specific requirements. The "first-of-its-kind tool" is intended to enable buyers to determine if a diamond is clean to the naked eye based solely on its picture, and be assured they are making the best purchase based on certification, desired shape, setting style and precious metal type. The tool aims to end the uncertainty involved in making purchasing decisions based solely on photographs and diamond certificates.
The company notes that despite the high-res photos now available online, the "average diamond buyer may still find it difficult to know what to look for when assessing the visual quality of a diamond image." Ringo uses an algorithm based on a set of rules developed by The Diamond Pro experts and an AI engine to present a variety of options ranging from not eye-clean to extremely eye-clean, but it rejects diamonds that aren’t eye-clean. It then presents an evaluation, including a picture of the diamond, cost, eye-cleanliness percentage, color, clarity, and fluorescence classifications.
“Our team of diamond experts trained Ringo by having the tool review photographs of tens of thousands of diamonds,” said Ira Weissman, founder of The Diamond Pro. “Now shoppers know they can rely on unbiased, sophisticated AI to bring them the best options available. Prior to Ringo, consumers would either need to upgrade in clarity to guarantee eye-cleanliness or have an expert choose a lower clarity diamond that is clean to the naked eye. Ringo allows users to choose a lower clarity diamond that is clean without trusting an undereducated salesperson or blindly trusting an online store. It’s a process that eliminates the traditional buy and pray outcome.”
Diamond Pro adds that Ringo’s patent pending AI technology can spot inclusions, a particle or flaw visible to the naked eye. When inclusions or flaws are not visible to the naked eye, a diamond is considered eye-clean. Ringo’s AI model reduces consumer uncertainty by using human-like visual perception to determine if each diamond is eye-clean. Ringo is also able to detect whether inclusions will be visible to the naked eye once the diamond is placed in a ring setting of the buyer’s choice. Ringo currently matches desired features with the available diamond inventory from James Allen, and it will look to add additional online retailers over time. Consumers that have already selected a diamond through James Allen, can simply share the link to their diamond with Ringo and they will receive an evaluation.