‘Conservation’, the first Diamonds Do Good video in the Diamond Empowerment Fund (D.E.F)’s new Real Stories, Real Diamonds, Real Impact campaign targeting Millennials, has apparently hit its mark. The one-minute video earned 11 million impressions in the first month alone, including 7 million views of at least :30 seconds, and 5 million views of the entire video.
The Diamond Empowerment Fund (D.E.F) has partnered with the Mandela Institute for Development Studies (MINDS) to establish the first in a series of Diamond Empowerment Fund Scholarships. The DEF scholarship, the first in a series of new scholarships, will be earmarked for a student from a diamond producing country whose chosen post-graduate study will be in a field of interest that meets the needs for improving the quality of life for Africans. Additional D.E.F scholarships will be identified in the coming months, each representing the global impact of the diamond industry.
The JCK Industry Fund, established in 1997 to enhance the image of the jewelry industry and to foster development and research of programs that would benefit the industry, will provide a $100,000 grant to the Diamond Empowerment Fund (D.E.F) in support of its Diamonds Do Good Initiative, a consumer-facing initiative designed to highlight to consumers the collective good works of the diamond and jewelry industry. Research shows 75% of consumers say they are more likely to purchase a diamond after reading positive stories about how the industry gives back.
The Diamond Empowerment Fund has announced the recipients of its 2018 ‘Diamonds Do Good’ Awards, to be presented at the D.E.F.
The Diamond Empowerment Fund (D.E.F) raised over $1,060,000 to provide scholarships and assistance to empower young people globally at a special ‘Diamonds Do Good’ Awards Gala held in Las Vegas on the eve of the opening of the JCK trade show. Anna Martin, D.E.F President and V.P Global Develompent and Beneficiation, GIA, said: “This event symbolizes the collective good the diamond and jewelry industry continues to do in communities around the world where they do business.
According to the Diamond Empowerment Fund their new millennial oriented campaign ‘Diamonds do Good’ had reached three million consumers within their target group. The strategy to spread the word on the campaign includes a revamped website, a targeted media plan which is shared on Hulu, Pandora and YouTube, and an online influencer strategy. DEF said the message of ‘Diamonds Do Good’ is resonating with consumers.
The Diamond Empowerment Fund (DEF) will honor iconic retailer Helzberg Diamonds with the Diamonds Do Good Corporate Legacy of Philanthropy Award, the organization writes in a press release. The retailer will be one of three honorees at DEF’s Diamonds Do Good Awards gala, June 4 at the Four Seasons Ballroom in Las Vegas. The award reflects the actions taken by a corporation to better the lives of the local community while making a difference at the global level.
The Diamond Development Initiative (DDI) yesterday announced that it has received a $30,000 grant from the Diamond Empowerment Fund (DEF) to support the second year of programming at the mobile school in the mining village of Kankala, of the Kasai Occidental province, in the Democratic Republic of Congo. The Diamond Empowerment Mobile school was one of the first two in DDI’s “Sending Schools to Kids” remedial education program – offering children the opportunity to leave the mines and go back to school, w
The Diamond Empowerment Fund (DEF), whose Diamonds Do Good Initiative seeks to tell positive stories behind diamonds by highlighting the collective good works of the diamond and jewelry industries in diamond communities and areas where the industry does business, has announced the launch of the “Diamonds Do Good” video messaging campaign – a series of three sixty-second videos. The videos will rotate on global websites such as Vogue, The Ne
JCK reports The Diamond Empowerment Fund has named six new board members and new officers, aimed to create a diverse mix of people representing the entire diamond pipeline. Amongst others, Beth Gerstein - cofounder and co-CEO of Brilliant Earth and Russell Mehta, managing director of Rosy Blue have been named Board Members, while JCK's President of Events, Yancy Weinrich was elected secretary.
The Diamond Empowerment Fund (DEF) handed over $122,500 to representatives from the African Leadership Academy at a ceremony in New York City. The Academy, a two-year program designed to prepare students for college, is located in Johannesburg. African Leadership Academy cofounders Fred Swaniker and Chris Bradford accepted the check alongside Graça Machel Mandela, the former first lady of South Africa who was married to South African President Nelson Mandela from 1998 until his death in 2013.