RJC Releases ‘Create Beautiful’ Video and Progress Report

Sustainability
13/07/2021 14:30

On the occasion of the launch of their latest Progress Report, Responsible Jewellery Council (RJC) released its ‘Create Beautiful’ video, to showcase and encourage sustainability action throughout the supply chain. The video features CEOs from some of the leading names in the jewellery and watch industry, as well as special interest groups.

Iris Van der Veken, Executive Director for RJC: “Our latest progress report shows that the jewellery and watch industry shares an ambition to contribute to a better world. The Sustainable Development Goals (SDGs) demand a joined-up and collaborative approach from all parts of the jewellery and watch industry. RJC is committed to working with its members, industry organizations like the World Diamond Council and CIBJO, civil society and government to energize action towards a more sustainable future for all. You cannot separate beauty and design from sustainability. And when you ask, ‘how is this made’ and commit to create beautiful things in a beautiful way, you make it possible to live in a better, fairer world – today and for future generations.”

Today RJC has over 1450 member companies globally (1420 at the date of the Report) from mining to retail and, through its Code of Practices which is the industry standard, is an enabler for collective action by the jewellery and watch industry, towards the 17 Sustainable Development Goals.