Alrosa & Brilliant Earth Support COVID-19 Relief with "Diamonds That Care" Jewelry

Sustainability
03/08/2020 08:00

Alrosa, the world's largest diamond producer and Brilliant Earth, the retailing company that focuses on responsibly sourced fine jewelry including natural and lab-grown diamonds, have partnered for an exclusive jewelry collection under Alrosa's "Diamonds That Care" campaign. The pieces, ranging in price from $790 to $2,190, are made of recycled gold and include natural brownish diamonds mined in the Russian Yakutia region. The proceeds will be benefiting the local Yakutian region, funding schools, hospitals and cultural activities, as well as 10% of the revenue will be donated to the US-based COVID-19 Response Fund.