De Beers Appoints New Head of Product Development and Sales

Rough Market
03/10/2019 17:00

De Beers Group Auctions has appointed Alastair Bickerstaff (pictured) as the Head of Product Development and Sales. The new role, which was created following the departure of the Head of Sales and CRM, combines those two instrumental elements of the business, and he is tasked with developing more synergy between the product development and sales and to better address their customers’product needs.

“The products we sell and how we sell them are intrinsically linked. Both must complement each other without exception,” says Alastair. “Only when industry-leading products are sold through an industry-leading platform will we truly be enabling our customers to have control and confidence in their purchasing.” Those products will be created and shipped through De Beers' technology-driven production facility in the Singapore headquarters. With his appointment, the miner says, De Beers Group Auctions "becomes better placed to market their products in a more targeted way whilst ensuring customer feedback is acted upon by production in a much more responsive way than previously possible." 

Bickerstaff started with De Beers Group as a Trainee Diamond Valuer in London 14 years ago and has experience working in rough diamond sorting departments and business units across various geographies, including London, Botswana, Belgium and South Africa. He has spent much of his career in Large Stones valuation and was also a Technical Manager in Global Sightholder Sales (GSS) in Botswana where he was responsible for monitoring Sightholders global polishing factories and keeping up to date with current manufacturing processes and technologies. Bickerstaff says "we have a few new solutions to help us which we will be rolling out soon.”

James Kirby, Senior Vice President of Auctions, commented on this appointment, “digital transformation is underway in many industries to further enhance sales models, build stronger connections with customers and optimising production. Auctions on our end sees this as a great opportunity ... customers can expect us to introduce more product- and service-oriented solutions in the very near future where we put technology to great use to better address their needs quicker than before.”