Apple Watch Sales Showing Sharp Fall, Report Claims

Retail and Consumer Confidence
09/07/2015 18:16

After a huge burst of initial sales, purchases of the Apple Watch may have fallen as much as 90 percent, according to reported data from research firm Slice Intelligence. While the company may have sold as many as 1.5 million timepieces, or about 200,000 a day, at its launch, today the company is selling far less—about 20,000 a day, Slice estimated in data shared with Marketwatch. Slice believes that two-thirds of the sales have been in the lowest-end Sport model, which retails for $349. It’s sold fewer than 2,000 of the 18k gold high-end Edition model in the United States, it claims.