Trending: Consumers Asking About A Diamond's Source

Retail and Consumer Confidence
08/06/2015 19:39 (Central Minnesota) reports that according to local independent jewelers, asking questions about the origins of a diamond has become a common part of consumers' buying process. For some retailers, the assurances of the Kimberley Process Certification Scheme, pushing back conflict diamonds over the past decade, aren't enough. In order to meet their customers' demands for ethically, socially and environmentally friendly products, they are looking for additional guarantees when they source their diamonds.