From October 22-24, 2019, the Antwerp World Diamond Centre (AWDC) will be hosting the 15th edition of the "Antwerp Diamond Experience", where it will welcome select jewelers, wholesalers and manufacturers from across Europe and give them inside access to the world's leading diamond trade center … free of charge, and with no purchase obligation. (Registration link below).
The AWDC initiated the Antwerp Diamond Experience three years ago with the intention of bringing businesses from major and upcoming diamond markets into direct contact with Antwerp diamond traders, providing them the opportunity to establish new supplier relationships so they can expand the scope of their business. The AWDC subsidizes the visits, such that participation is free of charge, with the AWDC covering a four-night stay at a hotel and private airport pick-up for one representative per company.
Over the past 14 editions, the Antwerp Diamond Experience has hosted groups from the U.S., China, Japan, Europe, South Korea, the Middle East and the U.K. The Antwerp Diamond Experience last hosted a European delegation in 2017, consisting of 24 companies from nine different countries: Italy, France, Spain, Poland, Cyprus, the U.K., Croatia, Estonia, and the Czech Republic.
That delegation was treated to a reception and dinner at the Happaert House, a 16th-century cultural-historical monument, but the real business took place during the networking events with Antwerp dealers, including a speed-dating format where they met their diamond counterparts from Antwerp. The European delegation was clearly enthusiastic. "I feel very lucky to have been taken to such impressive places," commented Sarah Streatfield from Alex Monroe (UK). "I made some contacts I think will be very useful to us and gained some great knowledge about Antwerp and diamonds, which is invaluable. I was also very pleased to have met such a wonderful range of jewelers and designers from all over Europe."
In addition to the unique level of access participants are given to Antwerp suppliers, they are also invited to follow a gemology initiation course, attend targeted seminars and discover state-of-the art equipment, such as diamond detection devices. There is also no shortage of informal networking cocktails and dinners.
The Antwerp Diamond Experience recently added a Diamonds & Antwerp (DnA) Ambassador program: in return for starting up a business relationship with an Antwerp diamond company (a minimum purchase amount is required), companies are provided promotional tools highlighting their exclusive relationship with the world’s Diamond Capital. These tools include a DnA Quality Label that enables retailers to give their customers assurance that their diamonds are imported from Antwerp and are backed by the high standards of the Antwerp diamond industry. AWDC also provides Ambassadors with a promotional toolkit and access to exclusive networking opportunities internationally.
Places are still available for the Antwerp Diamond Experience - Europe from 22-24 October. All sizes of business are welcome, and will be selected on criteria such as turnover, number of stores, percentage of diamonds in total sales, etc.
If you are a European diamond jeweler and would like to discover the Antwerp diamond industry and share its 570-year story with your clients, check out the registration page at www.awdc.be/experience, and follow the link to ADE Europe.