Russia's Alrosa has appointed Rebecca Foerster as President ALROSA USA Inc., and will mainly be responsible for the development of polished diamonds sales and customer service. ALROSA’s office in New York was opened in 2006, but it has not been operating since 2016 for organizational reasons. The full-scale operation was resumed in 2018, when two rough diamond auctions were held there. This year, ALROSA plans to hold four rough diamond auctions in New York and significantly increase its office activity in selling its own polished diamonds.
"Ms. Foerster has a wealth of experience in companies that represent almost all parts of the diamond pipeline, from diamond mining to diamond jewelry sales," Yury Okoemov, Deputy CEO of ALROSA, commented. "She knows the specifics of the diamond business and is well aware of American market needs." Until recently, she served as Executive VP of Strategic Planning and Marketing at New York’s Leo Schachter Diamonds, one of the largest diamond suppliers in the US, where she has worked since 2014. Prior to that, she held the position of Vice President at the US Representative office of Rio Tinto, one of the largest diamond mining companies in the world. In 1998-2007, she served as Vice President of marketing for Frederick Goldman Inc. (New York), a jewelry manufacturer, specializing in the bridal market and brand development, and has worked at large advertising agencies and corporations in strategic marketing and branding positions for over 15 years.