Natural Colored Diamond Association (NCDIA) and De Beers hosted panel discussions on the first day of JCK Vegas. NCDIA stated that natural colored diamonds are the highest growth segment for the jewelry business and retailers can achieve "unprecedented profit" from colored stones.
At another discussion hosted by De Beers, Forevermark's CEO, Stephen Lussier, responding to a question by Rob Bates about the impact of man-made diamonds, said that "consumers continue to believe in value and consumer confidence in naturals is imperative. We focus on what is special about natural diamonds and their inherent attributes. You can't make a natural diamond that is billions of years old; it is forever. Synthetics are not rare and have no enduring value; they are two separate products and operate in different worlds."