The GIA has announced that Chinese retailer LAELIM Jewelry and Belgian diamond manufacturer IGC Group will pilot GIA’s M2M (Mine to Market) program, which allows for complete transparency and traceability of diamonds along the value chain, writes GIA in a press release. This is one of the first instances where a manufacturer and retailer implemented the M2M program in partnership, and LAELIM is the first retailer in China to participate.
A select number of GIA-graded stones from LAELIM Jewelry have been added to the M2M program, recording each stone’s story as it moves from the mine to the consumer. IGC sources and polishes the rough diamonds, which then move to LAELIM Jewelry. “LAELIM Jewelry is proud to be – in cooperation with the Belgian IGC Group – the very first Chinese retailer to offer diamonds that have been evaluated by GIA for its M2M program,” said Mrs. Lin Xiang, CEO of LAELIM Jewelry. "The digital journey from mining, through Belgian excellence in diamond cutting to the creation of the jewelry piece will create a more profound understanding of the beauty of the LAELIM brand.”
“The M2M platform allows us, as a Belgian manufacturer of diamonds, to share our 106 years of heritage and excellent craftsmanship with the consumer,” says Hans Clement, sales director and partner at IGC Group. “Not only are we happy to be in this project with such reputable collaborators such as GIA and LAELIM Jewelry, but we are convinced that this digital platform creates transparency and will excite the Chinese consumer.” Tom Moses, executive vice president and chief laboratory and research officer at GIA, comments, "Since launching in 2017 we have seen an increase in the interest of the program. Consumer demands are shifting and provenance is becoming an important topic in the buying process.”