Michelle Graff Draws Lessons From "Mad Men"

Opinion piece
24/05/2015 15:34

"The millennials aren’t the first generation with a “you-don’t-know-how-to-advertise-to-us” attitude. I know from hearing from jewelers that it’s tough to reach millennials today but it’s always important to keep perspective. This isn’t the first generation that feels like they don’t know how to reach younger people and also not the first to have to embrace new technology."

Michelle Graff, Editor-In-Chief of The National Jeweler draws lessons from TV hit series "Mad Men".