Guangzhou Diamond Conference Focuses On Digital

Marketing
04/11/2020 08:56

Last week, the Chinese diamond, gem and jewellery industry gathered in Guangzhou for the 2020 International Jewellery & Diamond Conference, an event organized by the Guangzhou Diamond Exchange (GZDE) and the Guangdong Gems & Jade Exchange, that was organized both physically and offline, to allow representatives of the major diamond and jewellery hubs across the globe to contribute and follow the conference via livestream. The conference's main theme was digital innovation, in which context the GZDE launched three digital applications, GZDE Live, a B2B2C WeChat mall, Want diamond, a B2B trading system for natural diamonds, and LGD, its counterpart for synthetic diamonds. In addition the region is focusing on digital transformation by creating a digital cluster around rough material suppliers, jewelry designers and manufacturers as well as sales and marketing services. In September, the Guangzhou Diamond Exchange became an official affiliate of the World Federation of Diamond Bourses (WFDB).