The World Federation of Diamond Bourses (WFDB) has announced that former Dubai Diamond Exchange (DDE) President Peter Meeus will take over as head of its World Diamond Mark (WDM) marketing program. The WFDB set up the WDM in 2012, "to rekindle the consumers’ enthusiasm for diamonds and diamond jewelry, and consequently, boost demand for natural diamonds throughout the diamond supply pipeline." Meeus is a diamond industry veteran who served as President of the DDE from 2009 to 2018 and was Managing Director of the Hoge Raad voor Diamant (HRD), now the Antwerp World Diamond Centre, from 1999 to 2006.
WFDB President Ernie Blom said: “I am delighted that Peter has agreed to take over as Chairman of the World Diamond Mark. Peter has enormous experience in the diamond sector and is known throughout the global diamond trade. I am sure he will take the WDM on to the next level. “The work of the WDM is critically important in spreading awareness of diamond jewellery and in helping to boost diamond sales globally and have a positive effect on the entire diamond pipeline. The WDM aims to engage all diamond industry stakeholders, and invites them to take part in WDM’s many programs."
Peter Meeus said: “The World Diamond Mark aims to build trust in the jewellery shop and, as a result, support demand for diamonds. Through education and digital marketing, the WDM will provide retailers with the tools to showcase their integrity and create a consumer confidence programme that will strengthen public trust in diamonds.” Meeus stepped down as head of the Dubai Diamond Exchange last year. He also recently has been working with the Central African Republic as a special adviser to the president and ministry of mines, to help insure insure that country’s compliance with the dictates of the Kimberley Process certification scheme. He replaces Alex Popov, who served as CEO and chairman of the World Diamond Mark since its inception, and who - as Rob Bates of JCK points out - is now involved with a laboratory-grown diamond brand. According to its website, the WDM currently numbers twelve businesses as "Authorised Diamond Dealers".