De Beers Executive Vice President Stephen Lussier To Step Down

De Beers Group announced that Stephen Lussier, executive vice president for brands and consumer markets, will step down from his executive responsibilities on April 1. After a distinguished 37 year career with the company, he will continue to contribute to De Beers as a strategic advisor. He will remain in his role as a Chairman of the Natural Diamond Council.

Lussier will be succeeded by Marc Jacheet, who has over 25 years of international experience in the luxury market. Most recently as President of Tiffany & Co. Europe, Middle East and Africa. Jacheet also held a number of global marketing roles with LVMH, Danone and Unilever in Europe and the US.

Bruce Cleaver, CEO De Beers Group, thanked Lussier and welcomed Jacheet: “Stephen’s contribution to De Beers and the entire diamond industry is singular and wide-reaching. For 37 years he has shaped the soul of our product and reminded us of the preciousness, beauty and positive impact of natural diamonds. We thank him for all he has done for De Beers, to which his name and legacy will be forever linked. I am pleased that Stephen will remain a strategic advisor to De Beers and a champion for natural diamonds as Chairman of the Natural Diamond Council. Stephen leaves in place an exceptional leadership team that is as passionate about the role of diamonds in culture and communities as he has been. Stephen and I are both excited to invite Marc into De Beers and match his experience and track record of success with the potential we have in front of us.”

According to De Beers, Jacheet will join the company on 1 February 2022 as CEO, De Beers Brands, and will also join the De Beers Group Executive Committee with responsibility for the Brands & Consumer Markets business unit.