ALROSA Takes Aim at Chinese Market

Market Analysis
28/08/2018 14:03

“[The $180 million in diamond sales to China last year] is still less than 5 percent of Alrosa’s global sales, but it’s just the beginning. Strengthening and developing our relationship with Chinese consumers, especially with local jewelry retailers, are among our main goals today. We will invest more in marketing and brand building.”

- ALROSA CEO Sergey Ivanov