Choron Group Makes Rare Move with Acquisition of AMC Group

On December 23, 2024, the Choron Group, a global powerhouse in the diamond industry, has announced its acquisition of the AMC Group, a distinguished De Beers Sightholder and a key supplier of certified polished diamonds to luxury brands and retailers across Asia and Europe.

This strategic acquisition bolsters Choron’s position in the international diamond pipeline, enhancing its manufacturing and distribution capabilities. AMC, headquartered in Antwerp since 1988, is renowned for its advanced manufacturing operations in Stellenbosch and its customer-focused centers in Antwerp, Hong Kong, and Shanghai.

Choron CEO Anshul Gandhi remarked: “This milestone strengthens our vision to deliver unmatched quality and service in the diamond industry. Together with AMC, we will redefine standards in the diamond supply chain, focusing on our mines-to-market pipeline.”

AMC CEO David Parnas expressed enthusiasm for the collaboration: “Joining forces with Choron ensures a promising future for our combined expertise and operations. This partnership underscores our shared commitment to excellence and sustainability.”

Facilitated by the Bonas Group, the integration of AMC’s cutting-edge facilities and expertise into Choron’s network begins on January 1, 2025, positioning the united organization as a global leader ready to drive growth, innovation, and transparency in the diamond industry.