Remaking the Diamond Story for Millennials

03/07/2015 08:07

De Beers aims to relaunch its iconic ‘A Diamond is Forever’ slogan in late September, as part of Forevermark’s U.S. holiday marketing campaign, but will it resonate with Millennials? Unlikely, because this isn't your Grandma's generation. De Beers will have a lot of work to do to succeed with the younger generation.