The Gemological Institute of America (GIA) has added a third ad that will run on Times Square running up to Valentine's Day, promoting their Diamond Origin Report. Launched in 2019, the GIA Diamond Origin Report uses scientific evaluation to match a polished diamond to its original rough, providing confirmation of the origin information provided by the diamond mining company and including information that helps consumers understand the positive social and economic impact that mined diamonds have for the countries and communities that produce them.
“Over the coming months, there will be millions of engagement moments shared around the world. At the center of most will be the story of a diamond,” said Mark Buntz, GIA’s senior vice president and chief marketing officer. “At GIA, we are proud to give consumers the knowledge to tell that story, and to trust in the quality and origin of their diamond. There is no place better than the heartbeat center of New York City to introduce consumers to GIA’s mission, services and reports.”