Leading Hong Kong jeweler Chow Tai Fook is expanding in North America, this week announcing the establishment of a "business hub" in Boston to supply products and services - jewelry and technology - on a wholesale basis to US retailers. Chow Tai Fook North America (CTFNA) says it "will offer customized, specialty collections in the diamond and fine jewelry segments, as well as private label offerings, to address the evolving needs of jewelry consumers." CTFNA, which owns diamond jewelry brands Hearts on Fire and Mémoire, recently moved Hearts On Fire President Caryl Capeci into the role of CEO.
The jewelry group told National Jeweler that Chow Tai Fook might bring to North America some of its brands that are currently sold only in Asia. "Its labels include “T-Mark,” a brand that, like Forevermark, is marketed as being traceable from mine to market, and “SoInLove,” as well as the CTF Watch brand," writes Michelle Graff. “As we celebrate our 90th Anniversary, we look forward to making further contribution to the jewelry industry," said Kent Wong, Managing Director of Chow Tai Fook Jewellery Group. "Our know-how and scale, combined with the deep local knowledge and experience of the North American team allows us to deliver deep value to the retail jewelers in North America, setting us apart from the other wholesale partners.”
Caryl Capeci, the new CEO of CTFNA, said, Our mission is to strengthen and drive profitability for the North American jewelry retailers. Our ability to leverage the Group’s technology and retail innovation empowers us to partner with retail jewelers in new ways to support their businesses today and position them for greater success tomorrow.” Chow Tai Fook Jewellery Group has 3,134 points of sale worldwide, including Hearts On Fire. It currently has one store in the United States - a shop-in-shop located within the Macy’s department store in Flushing (Queens), New York.