De Beers Group announced last week that Nancy Liu will become the new Forevermark CEO, stepping up from her current role as COO and taking over the day to day responsibility for the leading diamond brand. Stephen Lussier, Executive Vice-President of Consumer & Brands for De Beers Group, will continue to oversee the strategic role Forevermark plays within the Group’s brand portfolio as Forevermark Chairman. Lussier has been the brand’s CEO since 2009. The company comments that his stepping away from the day to day operations of the brand will enable him to increase his focus on shaping De Beers Group’s strategy at the consumer level.
Liu first joined Forevermark in 2008 as the president of its Asia-Pacific region. A member of the De Beers Group executive committee, she previously worked for L’Oréal, Louis Vuitton, and the Boston Consulting Group. "As the brand sees rapid growth in Asia, Nancy’s exceptional expertise and knowledge of the region provide us with excellent continuity as Forevermark goes from strength to strength," Lussier commented in a statement. Liu adds to the same statement, saying the Forevermark has "come a very long way in a very short space of time, yet we believe the future will be even more exciting. The brand has taken a number of bold steps in recent years, and the positive consumer response to these show that there’s a real resonance with our approach."