Chow Tai Fook has announced its partnership with native New York designer Vera Wang on a fine jewelry collection launching October 19, 2018 in Mainland China. "Bringing together the foremost Chinese-American designer in the fashion industry and the renowned fine jewelry company in Greater China," the announcement reads, the new collection will "cater to the modern Chinese bride, who has begun to incorporate diamond jewelry into traditional engagements," moving beyond the traditional gold and jade usually worn by brides in China.
The VERA WANG LOVE fine jewelry collection will include 18K gold and platinum engagement rings, as well as wedding bands and fine fashion jewelry featuring precious stones and metals such as diamond, sapphire, 18K gold and platinum. Chow Tai Fook's T MARK traceable diamonds are used throughout the collection and are individually marked with their own nano-inscription, which proves each diamond's unique identity. "The sophistication, quality, technical capabilities and vast consumer reach of Chow Tai Fook will enable me to create both wedding and fashion signature pieces at the highest quality from the attainable to the most exclusive," said Wang. "I look forward to sharing my vision with Chow Tai Fook clients across Asia!"
Kent Wong, Managing Director, Chow Tai Fook commented, "The intrinsic value of 'traceable' marks carried by T MARK diamonds perfectly aligns with Vera's design philosophy, resulting in beautiful, modern pieces of jewelry. Our partnership will provide a unique and enhanced experience to our customers in Greater China." The opening price point for the Vera Wang Love collection starts around US $400 for fine jewelry pieces. The collection debuts at Chow Tai Fook stores in Shanghai and will further expand to other cities including Beijing, Chengdu, Hong Kong and more. Chow Tai Fook is one of the world’s largest jewelers with approximately 3,000 points of sale across China. The group’s other brands include Chow Tai Fook T Mark, Hearts On Fire, Monologue, and SOINLOVE. Vera Wang has three boutiques in Mainland China - in Beijing, Shanghai, and Chengdu.