Personal Stories Eternalized in Diamond Jewelry

14/07/2015 12:57

The Guild of Storytellers (GoS), a startup company, wants to cast all of favourite personal stories in stone. Literally. Founded last December by Singaporean Jason Ho, GoS designs and makes bespoke jewellery - from rings and pendants to sceptres and even crowns - to tell a story. "Memories are precious, and I would like to use something more tangible to remember our stories," the 34-year-old founder told The Business Times. "Think of it as a modern heirloom made of the world's most precious stone and metal - diamond and gold - that will retain our most precious and timeless memories, and which is also inflation proof," said Mr Ho. 

GoS collaborates with 15 jewellery designers from Europe and the US, as well as three veteran craftsmen and several diamond cutting plants in Gujarat, India. The final masterpiece, which takes some 12 weeks to complete, will be collected on board one of the startup's three private yachts on which customers can spend half a day thereafter. Prices start at S$40,000 for a one-carat piece.