Designing De Beers

06/07/2015 11:14

An interview with Head Designer, Hollie Bonneville Barden, on the process of designing De Beers' most recent collection, Aria, from the drawing table to the finished product and everything in between. Barden: "De Beers is a very established brand but as a retailer and jewellery design we’re relatively young, we’re 14 years old. In that time the brand has actually re-identified itself a few times and to be honest I’m not bound by the archives at all. It’s very much about creating newness for the brand right now ... What I love about De Beers is that we have all our heritage around diamonds. They’re the heart of everything we create and they have so much beauty to draw off." She says that the Aria collection took 18 months from concept right through to the final prototyping stage.