Millennials Stirring Online Diamond Sales Growth

17/01/2015 09:00

“The younger, millennial generation is increasingly shifting from buying in stores to buying online. Over the next few years you will see a lot of people who will go into a store and see something they like, then will take a photo of it or the GIA certificate and the price with their smartphone. They will then look online and quickly find that they can get it between 20 percent and 30 percent cheaper somewhere else”

Oded Edeman, online diamond retailer “James Allen”