World Diamond Mark Partners With Museum of Named Diamonds

Fun Facts
18/06/2015 08:11

The World Diamond Mark Foundation (WDMF) and The Museum of Named Diamonds are partnering to promote diamond awareness to consumers and focus attention on the romantic and symbolic nature of diamonds. In addition, the Museum will include educational information for the consumer on the role of the World Diamond Mark and the WDMF will recognize the Museum as the industry's official registry of named diamonds. The partnership is intended ultimately to help retail jewelers communicate the story of diamonds to the consumer and, in particular, to target the so-called Millennial buyer.