Luxury Brands in Trouble as Consumers Look to be Less Conspicuous?

18/06/2015 08:21

Increasing numbers of wealthy American shoppers are plumping for low-key and logo-free items. They are looking for unique, hard-to-find items rather than highly recognizable handbags from big-name brands such as Louis Vuitton, Gucci and Prada. And the trend toward more discreet luxury goods is also partly a result of the political debate about income inequality which is persuading some big spenders that it is distasteful "to carry a purse that practically announces its four-figure price tag."