Hearts on Fire/Chow Tai Fook in the Spotlight: 2 Interviews

In-depth
12/06/2015 14:58

Having acquired the Hearts on Fire (HoF) luxury diamond brand in June 2014 for $150 million as part of the jeweler’s strategy to expand its high-end product range, Chow Tai Fook (CTF) is gearing up to launch a new HoF campaign in September. 

Rob Bates (JCK Magazine), and Avi Krawitz (Rapaport News) sat down to conduct interviews with Kent Wong, managing director of CTF. The range of topics from the two interviews include: the new campaign, branding and marketing, CTF's vertical integration and sourcing of rough diamonds, jewelry sales in China and the U.S., luxury jewelry and potential low-end price points, CTF's use of technology for tracking customer preferences and trends, and online sales.