Rob Bates on The Industry and the Millennials: What Do They Want?

In-depth
19/05/2015 20:48

In his blog, JCK's Rob Bates elaborates further on the Millennials theme, summing up the key insights succesful retailers believe are inherent to this tough crowd of young consumers. Millennials want something unique, preferably with them being involved in the making of, they like a story but they don't like being told what to buy or like, and in general, they have issues with diamonds, which they consider traditional, standard and - to some - controversial. What it boils down to, Bates concludes, is that the industry needs to find a way to speaking to these new consumers.