Rethinking the Diamond Model

In-depth
17/04/2015 21:01

Edahn Golan takes an in-depth look at the diamond industry and argues the industry at large, from mining to jewelry retailing, is demand driven, while demand is currently weak. Golan believes mining needs to scale down supply and manufacturing needs to adjust to real consumer demand; designs must inspire, and marketing has to return in a large way. Without rethinking the model, popular interest in diamonds may keep shrinking.