Tiffany Launches Edgy Fall Campaign Celebrating Individuality

31/07/2017 17:08

Tiffany & Co. launched their fall advertising campaign, “There’s Only You”, a celebration of personal style and individuality with the faces of the campaign being 6 individuals with various backgrounds in the creative fields. The pieces in the campaign are a combination of past and present, classic Tiffany as well as pieces from the new Tiffany HardWear line.

“Tiffany has always stood for the ideals of creativity, passion, and optimism,” says Reed Krakoff, a three-time CFDA Award winner and chief artistic officer of Tiffany & Co. “These portraits epitomize individuality, embracing the natural beauty and unique style of each talent.” The artists featured include actress Elle Fanning and actress/singer/model Zoë Kravitz, who were chosen based on their “singular style, personal strength and imaginative vision.”

The campaign, which will appear in print, video and social media, marks Krakoff's first campaign as the recently appointed creative executive of the house. His tasks include overseeing the brand's jewelry and accessories design, as well as having a say in the marketing, advertising, e-commerce and store design.