Chow Tai Fook has partnered with luxury travel retailer DFS Group, a subsidiary of LVMH, to open its second boutique in the United States on the Hawaiian island of Oahu. The Hong Kong-based jeweler’s branded store will launch in T Galleria by DFS in the heart of Honolulu and close to the iconic Waikiki Beach. T Galleria by DFS is a prime shopping destination for travellers seeking leading international luxury brands; Hawaii is a popular wedding and honeymoon destination, with jewelry fast becoming a key retail category for travellers to the islands.
Covering approximately 970 square feet, the Chow Tai Fook boutique will offer a wide spectrum of jewelry products including gem-set jewelry, fixed-price gold products and platinum & karat gold jewelry, along with exclusive collections such as Oriental Blessings and Jardin Magique. Chow Tai Fook's Hearts On Fire branded diamond and wedding jewellery will also be available in-store. Chow Tai Fook, with more than 2,300 POS worldwide, opened its first store in the United States back in November - a branded shop at a Macy’s in Queens, N.Y. - and will open its first branded store in Japan. With Hong Kong sales to Chinese tourists on the decline, the new openings are an attempt to ride the wave of tourism to different shores.