Birks, a group that operates 46 luxury stores in Canada, Florida and Georgia reported an 11% sales increase this holiday season. In the U.S. sales increased by 16% whereas in Canada sales grew by 3% compared to the previous holiday season. The growth in sales was the result of the company’s success in growing its average sales transactions and conversion rates, reflecting the success of the company’s long-term sales growth strategies.
“We are very pleased to see that the continued execution of our sales growth strategies has led to a record year in terms of holiday sales,” said Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group. “These results were driven by our focus on our Birks-branded products, our marketing campaigns as well as our continued dedication to enhancing customer experience. We also recognize the great support we received from our key suppliers and from our senior lenders who, in December, extended our senior credit facilities at favorable terms to 2021. As we enter the final quarter of our fiscal year, we are confident that we will build on the momentum of these holiday season successes.”
Birks serves as a premier retailer and designer of fine jewelry, timepieces, and gifts representing brands such as Cartier, Bulgari, Rolex and Roberto Coin.