American Gem Society Introduces Online Diamond Visualization Tool

Retail and Consumer Confidence
09/01/2017 12:35

The American Gem Society Laboratories (AGS Laboratories) announced the release of a new service offering - "Only My Diamond" - that allows suppliers and retailers to present the diamond to their customers by "bringing the grading report to life", and providing complete details on the 4Cs, with visual and descriptive explanations of the diamond characteristics. The service is an interactive online tool on AGSLab.com, providing an enhancement to AGS Laboratories' Diamond Quality Document (DQD) by offering supplementary diamond quality information. It includes a downloadable PDF of the DQD, video of the jewelry buyer's diamond, the American Gem Society's proprietary ASET image, a map illustrating the facet alignment (known as the Optical Precision Map), a rendering of the diamond's exact clarity plot and definitions of its components, images of the laser inscription, definitions of the 4Cs and a proprietary light performance diamond quality graph.

"We recognized a need for a service like this in the diamond industry, especially one backed by the AGS Laboratories brand," said Jason Quick, Laboratory Director of AGS Laboratories. The service, "is a further extension of the AGS Laboratories mission of consumer protection ... because it informs the consumer in a way that is interactive and engaging."