ALROSA has announced the initiation of the procedure to rename its foreign-based trading subsidiaries and affiliates, ARCOS, as part of an initiative to create ALROSA’s single corporate brand. ARCOS sales network will be renamed and offices will bear a name of ALROSA and their region of location. ALROSA will also carry out relevant rebranding. This decision was made to identify ALROSA with its own sales network and provide clients with the guarantee of origin and quality of rough and polished diamonds sold through the network. The procedure to rename will probably take four months.
Since 1993, English trading company Arcos (Anglo-Russian Cooperative Society) Limited has been a trading company engaged in export operations related to the supply of equipment for the diamond industry. It has become an ancestor of the sales network and gave the name to all ALROSA’s subsequent regional trading and marketing offices (Arcos USA, Arcos Belgium NV, Arcos Hong Kong, Arcos East DMCC, Arcos Diamonds Israel). In 2016, ALROSA sold Arcos Limited, following which its connection with the initial trademark was actually lost.