Nick Cannon Makes Video for Diamond Producers Association: "Why Real is Rare"

Retail and Consumer Confidence
03/11/2016 13:57

The Diamond Producers Association (DPA) has enlisted American rapper, actor, comedian, entrepreneur and record producer Nick Cannon to find contemporary answers to the question implied in "Why Real is Rare": a short docu-film which is the latest iteration of the DPA's "Real is Rare. Real is a Diamond" campaign. The film explores how and when couples realize their connection has become a commitment. What makes finding the real thing so rare among couples in contemporary culture? In "Why Real is Rare", Cannon sat down to interview six real-life couples to discover why their relationships stand out in the modern world. “Everyone loves in a different way, but they were all searching for something more genuine, and they found it in each other.”

Watch the video here.