GJEPC & De Beers Launch Ek Heera Diamond Campaign in India

Retail and Consumer Confidence
13/10/2016 11:48

The campaign is about the appreciation of a husband for his wife for the little things that she does which makes his life, a life worth living. The wife is at the core of the commercial and depicts how she is the soul of the household and how everyone’s life is better because of the love care and concern she shows them and how she completes them. It signifies that every woman is the diamond in her husband’s life and is truly deserving of a diamond as appreciation of all the effort she puts in for her family.

- From press release on Oct. 11 launch of the Gem & Jewellery Export Promotion Council and De Beers Group campaign, “Ek Heera Aapke Heere ke Liye” (Only a diamond is worthy of your diamond).