Diamonds Unleashed, a “profits with purpose” company with a social mission solely dedicated to the causes of women, has joined forces with Serena Williams – one of the brand’s distinguished ambassadors – to launch a collection this fall exclusively on HSN, announced Diamonds Unleashed by Kara Ross today in a press release. The Diamonds Unleashed for Serena Williams jewelry collection will debut September 12, 2016 during New York Fashion Week. It will accompany Serena Williams’ new fall collection on the runway during her fashion show. Jewelry from the collection includes a diamond accented bangle, a diamond accented knuckle corset ring and a double band choker. Each piece from the Diamonds Unleashed for Serena Williams collection features a responsibly mined and produced diamond from CanadaMark. All CanadaMark diamonds are mined responsibly in Canada’s Northwest Territories and are tracked at every stage from origin to polished stone.
Through Kara Ross’s vision for Diamonds Unleashed, the symbol of a diamond is extended to stand for women’s strength, independence and solidarity. To further support the independence of the next generation of women, Diamonds Unleashed donates its net profits to multiple nonprofit partners, including She’s the First and Girls Who Code. Both organizations support women’s education and help women fulfill their potential by unleashing their talents. Diamonds Unleashed is a brand with a social purpose launched by world-renown jewelry designer Kara Ross to promote and support women’s empowerment. The mission is to engineer a great rethink about how diamonds are bought, given and perceived and then to use that shift as a platform to address issues that enable women to achieve their potential.