The VicenzaOro show, organized by Fiera di Vicenza, began on Saturday, continuing to September 7. The organizers said 1,300 brands from 35 different countries were taking part. The main theme of the show is 'The Golden Touch', with sub-themes including product excellence, national and international products, Corporate Social Responsibility, distribution, new trends in the industry and the marketplace, international aspects and communication. The fair features a new area called NOW (Not Ordinary Watches), with exhibitors showing innovative brand and designer watches made in Italy and Europe.
Before the show, Fiera di Vicenza opened an exhibition called 'Il Gioiello e il Viaggio' (Jewelry and Travel). The temporary display, located in the Jewellery Museum in Vicenza’s Basilica Palladiana, features jewelry created by designers under the age of 30. All items are dedicated to an interpretation of travel, understood as inspiration – symbolic or real – as well as a narrative metaphor that may refer to an interior journey, to geography or event to a production process.
On September 3, TRENDVISION Jewellery+Forecasting, Fiera di Vicenza’s independent (think tank) introduced TRENDBOOK 2018+. Now in its 15th edition, the reference guide for jewelry and international contemporary luxury forecasts and analyses the trends and style directions that will be influencing product development and consumer choices, 18 months ahead of the market. On the evening of the first day of the show, there was an awards ceremony for winners among the 25 finalists of the 2016 edition of the Next Jeneration Jewellery Talent Contest. On September 4, there will be a conference called 'Marketing to the Millennials: Meeting the expectations of the next great consumer generation' organized by Fiera di Vicenza and CIBJO.