The World Jewellery Confederation (CIBJO) and Fiera di Vicenza will hold a seminar on marketing to millennials at the VicenzaOro show in Italy next week. Speakers at the panel discussion will include Jean-Marc Lieberherr, chief executive of the Diamond Producers Association; Costantino Papadimitriou, senior VP of brand strategy and innovation at Forevermark; Roberto Coin, owner of the jewelry brand that bears his name; and Ella Goldner, global strategy director at IPG Mediabrands, an advertising and marketing agency in London. The panel will be moderated by Steven Benson, a jewelry industry journalist and CIBJO’s director of communication.
Entitled 'Marketing to the Millennials: Meeting the Expectations of the Next Great Consumer Generation,' the event is scheduled for September 4 at VicenzaOro, the gold and jewelry fair organized by Fiera di Vicenza. The show runs from September 3 to 7 in Vicenza.