Upscale jeweler Tiffany & Co. is gathering famous faces in a campaign using the tagline 'Some style is legendary'. Included in the campaign are Academy Award winner Lupita Nyong’o, actress Elle Fanning, model/activist Christy Turlington-Burns and model Natalie Westling. The campaign is being directed by Grace Coddington, the former creative director, and now creative director-at-large, of Vogue magazine. Nyong’o wears the Tiffany T Square bracelet as a symbol of her strength and confidence, while Fanning models Tiffany Keys and Tiffany Victoria to express her dreamy outlook of possibility. Meanwhile, seeking a more streamlined look, Turlington-Burns wears Elsa Peretti Diamonds by the Yard and Tiffany T Square bracelets with diamonds.