HRD Antwerp Launches Flagship Store in Paris

04/07/2016 14:38

HRD Antwerp inaugurated its flagship store on 23 June 2016 in Paris. It is the result of an exclusive partnership between HRD Antwerp, Europe’s leading authority in diamond certification and selected retailers. Peter Macken, CEO HRD Antwerp, said: "HRD Antwerp is the leading authority when it comes to certification, education and equipment. We aim for perfection in everything we do, delivering the highest quality in all our products and services. With the introduction of the Flagship Store and Store-in-Store concept, we are convinced that we will generate the highest added value for our selected partners and their customers.” Charles Ziegler, president and owner of Galeries du Diamant, stated: “We aim to promote the Antwerp diamond trade, and that is why we have opened a diamond and jewelry shop in Paris to sell exclusively diamonds with HRD Antwerp certification."

HRD Antwerp aims to develop HRD Antwerp-branded stores in major fashion and luxury shopping destinations throughout Europe, Middle East and China. HRD Antwerp offers attractive and informative in-store tools to inspire confidence in diamonds that customers are considering buying as well as in diamond retailers. The store will offer services intended for private individuals and professionals alike, also serving as a drop-off point and a meeting centre for education.