Online diamond and jewelry retailer Blue Nile has opened the second of its 'Webrooms' at the Westchester Mall in White Plains, New York. It opened its first Webroom in June 2015 at Roosevelt Field Mall in Garden City, New York. Webrooms are display locations that provide a retail experience for consumers to see more than 400 goods available for sale which can then be ordered on a PC, by smartphone or via a tablet. Sales can also be made online via in-store tablets and with the help of non-commissioned consultants. The firm said that its first Webroom beat expectations and provided a sales lift to the overall New York City-area market.
The firm has said previously that up to four new Webrooms will be operating this year. The other locations are at the Tysons Corner Center mall near Washington D.C., and at the Washington Square mall in Portland, Oregon.