I don't simply throw diamonds at buyers and pressurize them into buying with all kinds of sales tricks. Buyers have faith in me; everything is on the table and very clear. Integrity is very important to me. Rough needs to be seen and inspected before it can be sold. This is a business that needs a personal touch. You have to create a pleasant atmosphere and give clients the feeling that they will not lose out and that they can make a profit on the goods. [The same need for transparency is true of the industry in general]. If sellers try to cover up information, then buyers will have no belief in their suppliers and that can stop the flow of prosperous trading. If you act in good faith, then people will return to buy again. Many people in the diamond trade simply do not understand this.
- Nurit Rothmann, rough diamond trader, on women in the diamond trade and the recovery of the industry