Chow Tai Fook Beats Out More Than 100 Luxury Brands to Top Chinese Digital Competence Survey

12/05/2016 09:50

Hong Kong-based jewelry retailer Chow Tai Fook Jewellery Group has beat 107 luxury brands in the fashion, watch, jewelry and leather goods sectors to be named as China’s most digitally proficient jewelry brand in 2016, mainly due to its strong e-commerce strategy, according to the 'Digital IQ Index' by digital intelligence firm L2 Inc. The report cited the jeweler’s solid e-commerce strategy and creative use of social media platforms such as WeChat. The retailer also launched a successful social media campaign, O2O 'Marry Me,' which encouraged couples to enter their best marriage proposal ideas, which resulted in 18 marriage proposals made into reality, the report said.